Website Optimisation - Content
The content on your website is commonly one of the most overlooked
areas. People tend to put in their websites exactly what is in a
brochure or sales leaflet and think that that will suffice
NOT SO
When writing content for your website bear in mind that a single
sentence describing the features of a product is not likely to set
you apart from any competition.
Adding web pages to your site is
the most cost effective way of increasing how you advertise your
product.
Ensure that you are expansive about your subject - if someone is
looking for information on your products - give them what they are
looking for - all this counts towards the content that a search engine
can read, index and then offer as a result to searchers on their
site.
Avoid jargon
Every industry has its own language, and you'd assume industry terms
would be widely understood. Big words, technical terms and industry
jargon - client copy is frequently full of these. Instead of positioning
the client as superior and leading-edge, this kind of language turns
readers off.
Use common words and translate industry jargon instead. When your
copy is conversational, readers warm to you and will stick with your
copy longer.
Talk about benefits
The biggest mistake made on many websites is to rattle on about
the features of the product trying to be sold when what the visitor
needs to see is the benefit to them.
It's all very well and good putting
the features on another page which the visitor can get to if they're
interested - but you've got
to get them interested first!!
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